Michelle Evans - Tourism, Recreation & Destination Marketing Strategist
About Michelle Evans - Tourism, Recreation & Destination Marketing Strategist
Michelle is a Tourism /Recreation marketing expert, black belt martial artist & world championship gold medallist, and a relentless advocate for excellence.
Michelle Evans - Tourism, Recreation & Destination Marketing Strategist Description
Pulse Digital Marketing helps small and medium-sized companies increase sales by creating custom digital marketing strategies that align with each client brand. Central to Pulse Digital's strategy is optimization of smaller budgets through development of custom digital solutions: inbound marketing programs that include social listening, content creation, website optimization /SEO, digital advertising and retargeting, email marketing and integrated customer experience.
Pulse Digital also provides full-service marketing management for clients in flux: Changes in management or ownership, periods of high growth or part-time marketing management for smaller budget. Michelle Mackintosh - Marketing Strategist & Principal - brings 15 years of broad traditional and digital media marketing to her client teams and becomes integrated with them as a key member of their management team.
Reviews
How hotels and resorts are setting themselves apart from the ordinary. New bucket list destinations: Nicaragua and Namibia.
Great news for Calgary
*cheers
Before you can move forward you have to give up what holds you back.
People often message me expressing admiration for some of the more adventurous things I do and have done - martial arts, military training, and now scuba diving, for instance. I firmly believe that regularly stepping outside of your comfort zone is what brings an overarching confidence to tackle life's challenges - in business, parenting and leadership in general. Here are my thoughts:
This is a brilliant live from one of Calgary's best marketing brains. I love Ernest's work and really appreciate what he has to say here. I see so many opportunities for businesses to see improvements in their profitability through technology - some don't even have responsive websites yet let alone mobile-first. Every client I work with has website traffic with 50% or more on a mobile device, and some as high as 80%. The voice search element is also huge. Voice search is growing exponentially... my children don't even type anything anymore. It's all voice for them. How are you looking ahead to capturing your audience and engaging with them where they are when they are?
As many of my clients are in the hospitality industry, this article sheds light on an interesting development that could affect us here in Canada with legalization of marijuana. I’m curious as to what similarities we’ll see and if there will be any significant differences from Colorado’s experience.
I had the privilege of attending The Gathering over the last few days to hear from some of the top minds in the field of marketing. Because I focus primarily in recreation and tourism, highlights for me were Michael Smith - Head of Digital Strategy at Gatorade, Cathy Tull - CMO for the Las Vegas Convention & Visitor Authority, and Chris Kneeland - the CEO of CULT and co-founder of Communo, which is the collective I work with to provide expertise to my clients beyond my own. Though timing of my travels and meetings had me miss Brené Brown and Paul Brant, my mind is swimming with some great new ideas and focus. It’s always a great event and Banff was amazing as always.
We’ve been working with WordPress for over 10 years and recommend it for most small businesses. It super easy to use so that the small business can manage their own content once the initial build is complete, even with little to no experience in website maintenance. We also offer affordable WordPress development and hosting.
CASL compliance is a big deal. If you have questions about your email marketing program, feel free to reach out for guidance.
Excited to see friends featured in Inc. with some excellent advice for entrepreneurs.
Make your content concise.