Nexus Analytics Company

Data is a central resource in the 21st century. Only those who manage to extract value from their data will remain competitive.

A is for Acquisition
Visits and Goal Conversion by Traffic Source: Take your traffic source reports one step further by understanding volume & conversion by each channel. This is one way to see how your best visitors are getting to your site. I recommend setting up a goal for “engaged visits”, for this custom report and some of the following reports. When you import this custom report, change Goal One to your engaged visits goal, or another significant KPI configured as a goal.
B is for Behavior
Page Effectiveness: Ever ponder the question, “How is my content doing?” This custom report provides page-level performance, allowing you to discover your top and bottom performing pages using various traffic and engagement metrics.
Social Sharing: A four-tab custom report chock full of site-to-social reporting. Tab 1 is the Shared Content Trend, showing how top pages are shared to social networks over time. Tab 2 is Top Shared Content by Network, a first step to discovering what content works for specific channels. Tab 3 is a report on Socially Engaged Visitors, providing a quick profile of visitors that engage in social sharing links. And finally, Tab 4 is Social Outcomes and Conversions, tying social engagement to site goals.
C is for Conversion
Simple E-Commerce Report: A starting point for trending revenue or purchases against visits, with a traffic sources breakdown.
PPC Campaign Goal Performance: Analyze paid search performance against goal conversion by search engine. Change goal one completions to your engaged visits goal. This report filters for Google campaigns. To filter for Bing change the source filter for "Bing" or delete the filter to include all search engines.
PPC Keywords: Get a paid keyword report with traffic volume, CPC, goal conversions, and cost per conversion.
D is for Diagnostics
Page Timing: Use this custom report to QA page load timing and reveal problem pages. Switch from the "data" table view to the "comparison" table view, and compare load time to bounce rate, allowing you to view the bounce rate for each page against the site average.
Internal and External 404 Report: A custom report to help resolve 404 errors. Includes two report tabs. Tab 1: bad inbound links, and Tab 2: bad internal links. Be sure to change the filter for "page title" to the page title used on your site's 404 page.

• Keyword Ranking Reports. We keep you up-to-date with the latest reports on where your keywords are ranking in the search engines.
• Link Building Reports. We give you monthly reports on the quality links we have built for you. We show you every link that we have built pointing back to your website.
• Web Analytics Reports. Google Analytics is build into our dashboard to track your website traffic, conversion, visitor demographics, and more. We have all you need in one location.
We believe in knowing what’s happening, how it’s happening, and why it’s happening. There are many layers to SEO, and we don’t keep you in the dark. We give you detailed reports of what you are paying for and showing you the results you expect.
• Comprehensive ranking reports. You deserve to know where you stand when it comes to local search. We provide you with weekly reports to show you where you stand in the search engines.
• Citations and link building reports. You’re not kept in the dark here. We send you monthly reports of where you have new links to your site and where your site has been cited.
• Web traffic results. We have Google Analytics integrated into our dashboard so we give you reports of your website traffic, conversion rates, visitor demographics, and more. You will know how our strategies are impacting your business.